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That Shakespearean Rag

A Blog About Books and Reading

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  • Barnes & Noble

Barnes & Noble

BooksellingThe Colophon

Barnes & Noble’s strong sales in 2021 credited to in-store renovations, revamped inventory management, and the influence of #BookTok

March 8, 2022June 14, 2022

A spike in readership among the cohort driving #BookTok, as well as in-store renovations and innovations in ordering, have resulted in a profitable year for America’s one remaining mega-chain.

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